Jan
29
My New Job at Work
Filed Under Article Marketing | 1 Comment
I was hired to be kind of a lackey at work. You know: make coffee, file, deliver things between the principals of the company, make dinner reservations. That kind of thing. Then someone discovered that I can write.
Now I am the official article writer of the company. The WHOLE company. It’s huge! I am responsible for being the face of the company online, at least as far as publications go. It’s quite an honor and much harder than I’d anticipated, as there is more to getting articles published online than you might think.
Still, I’m pretty excited about my new gig in article marketing for my company!
Jan
29
It Sounds Like Hard Work to Me
Filed Under Article Marketing | 2 Comments
My friend’s new job at some huge technology gadget company is to make sure there are articles published about the company each month. She says it’s a great way to get the word out about the company and any new stuff they’re creating.
So every month, she has to come up with some new and excitiing topic to write about; sometimes two or three times a month. And that’s only the beginning. Then she has to get them published. I don’t know if she does it online or if they’re print publications but still, what a lot of work that would be!
I can see why some people would farm this out to a company that specializes in this; one that has a staff of writers or something. But whatever, she seems to really like it alot and says she’s not sick of it yet. I just think it sounds like a lot of hard work!
Jan
26
Writing Articles is Only the Beginning
Filed Under Article Marketing | 1 Comment
For those businesses out there who think they can write articles about their business and turn into recognized subject matter experts overnight are sadly misguided. I used to be one of those people.
I have a small backyard decor business, and had heard articles can get the word out about your business. Not so easy. First, it’s not just what you write but how you write it and where you put it. The first part is easy: most businesses can write about themselves to problem.
How to write it? Not so easy. You need to focus on your keywords and link back to your site and all other techniques to make it valuable online. And then where to post it? Also not so easy. Not all article publishing sites take every article. I suggest you do your research before launching this endeavor.